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Seo is nothing but the optimization process, which is carried out for your websites. Websites is also treated as a product to attract the customer. The pillars of the manufacturing mind marketing technologies are men, machine, material, sales and advertisement. Same department is considered as pillars of the seo techniques. Men play a role of coding the websites and change website design. These are directly visible to the people but some of the factors are invisible. White hat and black hat considered as vital resource of the cheap seo. The function white hat is tremendous because it stores all the information permanently. The full data is retrieved by the search engine if it needs. The function of the black hat is storing the data, which is temporarily in use. If the data is accepted by the optimization technique then it stores as a permanent one. The seo uk mainly concentrated on these fields to give the quality output similar to the seo glasgow. They both adopted the similar principle to execute the optimization principle with some fewer deviations. The white hat performs the task according the guidelines, which is framed by the search engines. The black hat differs from the white hat by deviate from the guidelines of the search engine.